Project:

PetSmart - Simply Nourish

Description:

Simply Nourish is one of PetSmart's proprietary dog & cat consumables brands.

For this brand launch, PetSmart utilized a broad, paid media campaign that incorporated images from a staged Farmer's Market photoshoot in California. The set design was so realistic that it attracted actual shoppers who had to be turned away! All the provided assets were static so our team was tasked with creating visually engaging animations that added movement and elevated the campaign to introduce consumers to the Simply Nourish brand and its offerings.

Disciplines:

Design / Animation / Social

Role:

Art Director/Designer/Animator

Credits:

Tina Klimek - Sr. Art Director (Toolkit)
Jason Pease - Photographer